SEARCH ENGINE
OPTIMIZATION

A truly successful website must be competitive on a local scale as well as a global scale. The SEO team at RSI utilizes leading medical SEO strategies to help you acquire patients down the street and from miles away. By implementing geo-targeted keywords and phrases, you can bypass your competition and reach the demographics that really matter. It is also vital that your website is optimized for mobile devices. Trillions of mobile searches are made every single year, and our web design strategies will allow your patients to view your website regardless of where they are or what devices they are using. 

What is SEO?

Search engine optimization (SEO) is the process of increasing your website’s organic search engine placement. Many of the leading search engines use complex algorithms to determine which results come up after a specific keyword or phrase has been searched. These algorithms take countless factors into consideration including the quality of your website, how long the website has been active, keyword frequency, your monthly visitors, and the amount of links that are being shared on and off the site. Whether you are just now considering a website or have been struggling with an ineffective site for years, RSI has the tools and resources to improve your online visibility.

Maintaining Your SEO

Modern search engine optimization strategies require constant vigilance and maintenance. In order to see real results, you will need a long-term marketing plan that includes services such as consistent and relevant content marketing, the creation and syndication of eye-catching press releases, link building and best practices for local SEO.

Boost SEO Through Content Marketing

The importance of content can never be overstated. Google’s “Panda” algorithm searches through millions of sites looking for high-quality and pertinent content. Those who regularly create and publish this content will be rewarded with the leading search engine rankings. Regardless of how attractive a website might be, valuable content is an absolute must. RSI can help you develop customized content in the form of page updates, blogs, press releases, infographics, and more. Your website and practice will quickly become a trusted resource for all of your online visitors.

Video SEO

Medical video optimization is another excellent tool that can be used to improve your site’s rankings. These videos will increase your visibility across multiple mediums including Google’s Universal Search and YouTube.

Ethics of SEO

The use of “black-hat” strategies will destroy the credibility of a website as well as its rankings. At RSI, we exclusively use proven “white-hat” strategies that not only stay within the guidelines of all major search engines but also produce long-term results.

Take Control of Your Reputation

Even if you have not invested too much time or energy into your online presence, there is still information on your practice out there, and no one wants to leave their reputation in the hands of review sites. By optimizing your site with a comprehensive SEO strategy, you can make sure that prospective patients are exposed to the information you want them to see.

Inspire Trust in Referrals

After a patient is referred to you by a friend or family member, there is a good chance they will still do some research of their own. These individuals want to be sure they are putting their health and well-being in the hands of a qualified professional, and it is vital that your website reflects that.
By turning your site into an educational resource, you will instill confidence in these prospective patients while improving your search engine rankings.

Retain Your Existing Patients

If your current patients happen to find your competitors before you, there is a good chance you will lose out on future business. Retaining those patients is a much more cost-effective endeavor than seeking out new patients.

So Much More Than Keywords

While every marketing campaign is slightly different, they all have the same goal. You want to build and maintain a medical website that can easily be found on all of the top search engines. Unfortunately, trying to accomplish this on your own is not an easy task. At RSI, our team of Internet marketing specialists is ready to help you develop a customized online marketing campaign backed by the leading SEO tools and services. We will help you implement a medical SEO strategy that will set you apart from the competition and boost your rankings. Regardless of the size or location of your practice, we are ready to take care of all of your SEO needs.