JUPITER, FL (July 11, 2014) – Jupiter, Florida-based medical marketing firm, RSI (RSI), ranked as one of the fastest-growing privately-owned companies in 2013 by Inc. 5000 Magazine, and the industry leader in integrated marketing and customer acquisition system for independent and multi-location local business, is pleased to announce that we have achieved an official Google Partner status in search advertising and display advertising by meeting Google’s new criteria for Partner status.

RSI has created the next generation marketing platform for small businesses. RSI’s platform integrates the entire small business marketing and patient acquisition process, from advertising to appointment scheduling, along with real-time return on investment (ROI) measurement, into one system for maximized client profits and scalability.

According to the Google Partner Program website, “A Google Certified Partner, Trainer or Premier SMB Partner Logo represents our endorsement of this partner’s expertise and experience.” Achieving Partner status takes advanced AdWord’s knowledge (Certifications), a track record of high-quality results (Best Practices), and a healthy amount of activity (Spent) across a company’s managed accounts. Google also states in reference to achieving Partner Status, “anyone can join Google Partners, but only trusted agencies can earn Google’s seal of approval.”
“This achievement demonstrates the collective efforts of our SEO/PPC team, as well as, the evolution of our commitment to utilizing our technology to show a precise ROI and operational efficiency by marketing channel.” Continued Tuschman.

“We bring Fortune 500 marketing tools and technology to small businesses that are tired of solutions that report only vanity metrics such as clicks, impressions, or even leads. These same solutions also burden SMB owner’s valuable time. Small business advertisers want to understand sales, ROI, and appointments generated from their marketing, and nothing less. If these revenue-based metrics are NOT being enhanced and reported, interests are not aligned between the advertiser and the small business. We create this alignment of interests through our integrated marketing and patient acquisition platform. We want our small business customers to advertise on as many online and offline channels as available. We just want it done as profitably and effectively as possible for them.”

“The Google Partners Program is an improvement from the old Google Certified Professional programs, Agency Edge, and Engage for Agencies,” stated Joe Williams, Director of Search for RSI.

“In order to become a Google Partner, there are more stringent qualifications. For Certifications, a prospective Partner must pass at least two AdWords certification exams, including the Search Fundamentals Exam and one advanced exam; RSI passed all three exams. For Best Practices, the prospective Partner must then demonstrate that they’ve mastered the essentials covered in the Google certification exams and that they are maximizing their clients’ campaign performance.”

Kristin Miller, SEO Manager for RSI added,
“Google is really trying to focus on obtaining distinguished agencies as Partners. In that way, RSI and Google’s goals align – to give the best caliber of PPC Management service to our clients. I look forward to working closely with our Google agency team to provide superlative service, and access to new Beta products for RSI’s clients.”

About RSI

RSI (RSI) delivers its software and marketing services by developing, managing, and automating the patient acquisition and retention process based on its client’s exact return on investment (ROI) from their marketing investments. RSI’s client’s have generated more than $15,000,000 in new patient fees and more than 27,000 patient consultations since 2011.

RSI’s Solution Options Include:

Practice Software (Profit & Loss Reporting By Marketing Channel, Phone & Email Scheduling Analytics, Lead Management & Patient Re-marketing Automation, Automated Reminders, Online Reputation Management)

Lead Management & Patient Scheduling Call Center

Marketing Services (Website Design, Search Engine Optimization (SEO) / Marketing, General Creative Strategy, Account Management

RSI Releases White Paper Analyzing $100mm in New Patient Revenue and 100,000 Consultations from over 200 practices.

March 28, 2017 – RSI released today the nation’s most in-depth study to date on best practices for elective healthcare marketing and patient acquisition. The results and conclusions are the product of a five-year study that analyzed over $300 million in new patient fees generated from over 1000 unique advertising campaigns and over 100,000 consultations across 200 practices. The practices involved plastic and cosmetic surgeons, orthodontists, dermatologists, and ophthalmologists with a focus on Lasik marketing.

“Due to the continued growth in direct and indirect competition for elective healthcare practices accompanied by a dynamic advertising market, medical marketing has become more complicated than ever,” stated Jason Tuschman Chief Executive Officer and Co-Founder of RSI. “For practices to survive and grow they must understand the key performance indicators and activities associated with growing their profits from marketing. If they are not able to measure their profits from marketing, they are wasting money and time!”

RSI analyzed over 1000 plastic surgeon marketing, orthodontics marketing, dermatologist marketing, and ophthalmologist marketing campaigns. The practices with the highest return on investment from their marketing budgets clearly tracked their ROI from all marketing activities, connected both their revenue and marketing data into one usable set of key performance indicators that the entire practice monitored, and leveraged marketing automation technology to help scale their practice. RSI generated a detailed road map for profit driven marketing systems within the case study so that medical practices could easily take advantage of the conclusions from the paper. “Nearly every practice in this study generated over a 300% return on investment from their marketing activities when integrating their marketing and patient acquisitions systems into a single process and set of data. With today’s advancements in technology and the low-cost solutions available, there should not be a practice in the United States advertising without understanding their return on investment from both their marketing and the activities of their office associated with the patient acquisition. Not understanding your lead generation sources, a number of missed phone calls, time to respond to an email lead, or automating your lead management and patient retention activities creates financial opportunity costs that no one can afford.”

The study clearly identifies the best practices for profitable patient acquisition and retention while at the same time detailing the key performance indicators a practice should monitor. If you would like a copy of this white paper, please click here.

About RSI

RSI (RSI) increases elective healthcare practice profits through its proprietary analytics software, patient acquisition and retention automation technology and marketing and patient scheduling call center services. RSI’s clients have generated over $100 million in new patient fees and 100,000 patient consultations since 2011.

IT Veteran Brings 11 Years of Leadership Experience in IT Systems Integration & Product Development

JUPITER, FL (April 1, 2014) – Jupiter, Florida-based medical marketing firm, RSI (RSI), and industry-leader in integrated marketing and patient acquisition systems for independent and multi-location local business, is proud to announce the hiring of Jimmy Rhoades as Chief Technology Officer. Rhoades most recently serviced as Director of Software Engineering for MedQuest Associates in Alpharetta, Georgia. Rhoades brings extensive experience from this 100-location company in multi-location systems integration along with analytics and patient relationship management product development (CRM). Rhoades will play a key role in shaping RSI’s technology strategy as the company embarks on its next phase of product growth and leadership for SMB advertising solutions.

“Jimmy brings to RSI a unique blend of experience spanning the entire breadth of IT systems and development,” said Tuschman.

“In addition, he’s directed systems management and product development at an enterprise level for multi-location facilities with a deep understanding of integrating traditionally separated sources of data due to fragmented operating systems in the local business office.” Jimmy is a proven IT strategist and general manager with extraordinary vision and operational expertise within large, complex multi-location organizations. I am thrilled to welcome Jimmy to RSI [Interactive].”

While at MedQuest, Rhoades established and oversaw a team of developers that created systems integration for more than 100 stand-alone MRI facilities, doctor’s offices, and hospitals. To combat out-of-date manual data gathering, which is often inconsistent, error prone and time and labor intensive, Rhoades developed and managed systems that gathered and consolidated disparate information to provide real-time provider communication and scheduling across the entire enterprise. The result was a process that ultimately streamlined technology systems, optimized workflow and analytics, while allowing for a positive consumer experience through the scheduling, service, and analytics process. This experience will extend RSI’s product leadership position as the only end-to-end solution for real new and existing patient appointment acquisition and associated return on investment analytics for the SMB market.

Prior to his work with MedQuest, Rhoades spent two years with Lucent Technologies as a DBA/Web Developer. Beginning his career as a Computer Operator with HealthSouth, Rhoades was then employed with Vulcan Materials Company as a Systems Analyst and Shaw Industries as a Systems Engineer. Rhoades holds degrees in MIS from the University of Alabama at Birmingham (UAB), and earned a MBA from Shorter College.

“RSI’s Integrated Marketing and Patient Acquisition Platform integrates the entire small business marketing and patient acquisition process, from advertising and appointment scheduling, through to real-time ROI measurement by online and offline marketing channels. This is the only way SMB advertisers can maximize advertising profits and scalability. I believe that Jimmy’s experience can only improve and further enhance RSI’s already successful Platform.”

About RSI

RSI (RSI) delivers its software and marketing services by developing, managing, and automating the patient acquisition and retention process based on its client’s exact return on investment (ROI) from their marketing investments. RSI’s client’s have generated more than $15,000,000 in new patient fees and more than 27,000 patient consultations since 2011.

RSI’s Solution Options Include:
Practice Software (Profit & Loss Reporting By Marketing Channel, Phone & Email Scheduling Analytics, Lead Management & Patient Re-marketing Automation, Automated Reminders, Online Reputation Management)
Lead Management & Patient Scheduling Call Center
Marketing Services (Website Design, Search Engine Optimization (SEO) / Marketing, General Creative Strategy, Account Management

$15,000,000 In Gross Margin For Our First 50 Elective Health Clients During “Stealth Mode”

JUPITER, FL (March 11, 2013) – RSI (RSI) the industry leader in maximizing client revenue by objectively managing, executing, and measuring patient acquisition and retention marketing, today announced the successful completion of their Integrated Marketing and Patient Acquisition Platform.

The RSI Platform allows elective health care professionals to generate the most amount of profits possible from new and existing patient marketing initiatives. A consistent, immediate, and transparent process is achieved by integrating the marketing and patient acquisition process into one platform. The platform provides all key performance indicators (KPIs) for return on investment (ROI) analysis while offering insight for future decision making.

The birth of the Integrated Marketing and Patient Acquisition Platform occurred in 2011 with adapted technology and services designed to assist “Enterprise or Fortune 500” advertising solutions to the local business advertiser. Since 2011, the platform has been Beta tested on over 100 clients, during which 1,000 online and offline marketing campaigns have taken place and more than 20,000 consultations have been scheduled.

Our numbers also include:
• $15,000,000 in surgeon gross-margin for our first 50 elective health clients
• more than 15,000 new patient appointments completed
• more than 45,000 new patient leads created and/or managed
• 32.9% Lead to Attended – Appointment rate on leads created and/or managed
“Our continued mission is to maximize our “local business” client’s profits by objectively planning, executing, and measuring customer acquisition and retention,” said Jason Tuschman, President and Co-Founder. “Our platform will only continue to expand in 2013 as we launch our enhanced client reporting, and expand the services of our reputation management and lifecycle marketing technology.”

The RSI platform includes support with premier website design, search engine optimization (SEO), creative services, and industry specific private labeled lead management. This allows our clients to provide greater attention to serving in-office patients and increasing profitability. RSI’s platform fees are far less than the average cost of an in-office practice employee.

About RSI

RSI (RSI) delivers its software and marketing services by developing, managing, and automating the patient acquisition and retention process based on its client’s exact return on investment (ROI) from their marketing investments. RSI’s client’s have generated more than $15,000,000 in new patient fees and more than 27,000 patient consultations since 2011.

RSI’s Solution Options Include:
Practice Software (Profit & Loss Reporting By Marketing Channel, Phone & Email Scheduling Analytics, Lead Management & Patient Re-marketing Automation, Automated Reminders, Online Reputation Management)
Lead Management & Patient Scheduling Call Center
Marketing Services (Website Design, Search Engine Optimization (SEO) / Marketing, General Creative Strategy, Account Management

The Annual List Ranks America’s Fastest-Growing Private Companies.

JUPITER, FL (August 22, 2013) – RSI (RSI) has been added to the Inc. 5000 Magazine’s list of the nation’s fastest-growing private companies for 2013. Inc. 5000 Magazine has ranked RSI as No. 554 on the seventh annual Inc. 5000 Magazine publication; an exclusive ranking that represents the most important segment of the economy—America’s independent entrepreneurs. RSI has created the next generation marketing platform for small businesses that integrates the marketing and customer acquisition process, from advertising to appointment scheduling, along with real time ROI measurement, into one system for maximized client profits and scalability.

 The Inc. 5000 Magazine ranking is studied by entrepreneurs and venture capitalists alike and has traditionally been the first to take note of companies that later go on to be household names. RSI joins the rarified company of enterprises that have appeared on the list, many of which have grown to become national icons. That elite group includes such companies as Microsoft, Oracle, Intuit, Zappos, Clif Bar, Chobani, Zipcar, and Vizio.

“To be included in the Inc. 5000 is a reflection of the dedication and hard work our team has displayed over the last few years and the profits we have generated for our clients,” said Jason Tuschman, RSI Co-Founder and President.

“As small businesses continue to demand ROI [return on investment] transparency, systems efficiency, and operational scalability from their advertising services and technology, RSI’s platform is at the forefront of meeting this demand and will continue to be a pioneer as our technology is expanded to new applications. We are honored to [have this recognition].be recognized.”

The 2013 issue of Inc. 5000 is ranked according to percentage revenue growth when comparing 2009 to 2012. To qualify, companies must have been founded and generating revenue by March 31, 2009. Additionally, they have to be U.S.-based, for-profit, and independently held, not subsidiaries or divisions of other companies, as of December 31, 2012. The minimum revenue required for 2009 is $100,000 and the minimum revenue required for 2012 is $2 million.

“RSI is adding integrity and scalability to the small business advertising industry by creating complete transparency with respect to ROI and operational efficiency by marketing channel,” adds Tuschman.

“We bring Fortune 500 marketing tools and technology to small businesses that are tired of solutions that report only vanity metrics such as clicks, impressions, or even leads.  These same solutions also burden SMB [small and midsized business] owners’ valuable time.  Small business advertisers want to understand sales, ROI, and appointments generated from their marketing, and nothing less. If these revenue-based metrics are NOT being enhanced and reported [then] interests are not aligned between the advertiser and the small business. We create this alignment of interests through our integrated marketing and customer acquisition platform. We want our small business customers to advertise on as many online and offline channels as available [possible].  We just want it done as profitably and effectively as possible for them.”

Companies on the Inc. 500 are featured in Inc. 5000’s September issue. They represent the top tier of the Inc. 5000, which can be found at www.inc.com/5000.

About RSI

RSI (RSI) delivers its software and marketing services by developing, managing, and automating the patient acquisition and retention process based on its client’s exact return on investment (ROI) from their marketing investments. RSI’s client’s have generated more than $15,000,000 in new patient fees and more than 27,000 patient consultations since 2011.

RSI’s Solution Options Include:

Practice Software (Profit & Loss Reporting By Marketing Channel, Phone & Email Scheduling Analytics, Lead Management & Patient Re-marketing Automation, Automated Reminders, Online Reputation Management)

Lead Management & Patient Scheduling Call Center

Marketing Services (Website Design, Search Engine Optimization (SEO) / Marketing, General Creative Strategy, Account Management

Are you a small business owner who is constantly bombarded with phone calls and emails from potential marketing partners promising instant results? From pay-per-click management services and search engine optimization (SEO) gurus to masters in retention marketing and customer retargeting, there are no shortage of options for spending your marketing budget. Everyone wants to tout the number of impressions, views, clicks or visits that they can deliver, but are impressions really a true measure of an effective marketing strategy?

Below are three reasons why, at most, impressions are a high level measure of the effectiveness of your marketing efforts and, at worst, an overused metric with very little impact on your marketing ROI.

Impressions or views are not necessarily a measure of interest

Many traditional media channels like to talk about the number of views or impressions that their outlets can generate. While the numbers they throw out sound impressive; they don’t really tell the true story. How many potential customers, consumers that have the interest and means to purchase, will see this channel and actually take action? All the impressions in the world mean nothing if they don’t drive through your sales channel and generate revenue.

High Volume is less important than Targeted Traffic

Many digital marketing providers like to talk about website traffic generation or the number of visitors to your site. But site visits alone should really only be one piece of the overall online strategy. Many sites, while visually appealing, are not designed to optimize customer conversation. With our optimized design strategy, we see our clients visitor-to-lead rate jump from 1.5% to nearly 3% simply based on the layout and design of a website.

Additionally, SEO is more than about generating as much traffic as possible to your site. A solid SEO strategy focuses on generating traffic based around the primary key words, along with a direct link to your profitable goods or services. Getting visitors to your site, only to have them find out that you don’t actually offer a service or sell a given brand is just as frustrating in the digital world as it is in the real world.

Clicks and Visits are only good if they generate revenue

Generating clicks and visits is only of value if the visitors to your site help generate revenue. Do your existing marketing providers talk with you about visitor-to-lead rate, lead-to-appointment rate, or appointment-to-book service rate? If they can’t drive down to that level of measurable success metric, then they are really doing you a disservice.

Every one of our clients can view, real-time, the core success metrics via our online reporting portal. Additionally, our team of Senior Account Managers and Account Coordinators work together with your business to optimize the amount you spend on marketing based on real measurable ROI based metrics, not impressions, clicks, or views.