Azalea ambulatory clients now have the ability to manage the entire patient acquisition, engagement, and retention process based on return on investment (ROI) through a single platform.

RSI (RSI) has integrated its software with Azalea Health, the leading provider of cloud-based healthcare IT solutions and services for community hospitals and practices. The integration enables Azalea’s clients to have fully synchronized access to RSI’s patient acquisition, engagement, and retention software.

“Azalea Health has utilized cloud-based technology to optimize the continuum of care for community-based healthcare providers, patients, and practices,” said Jason Tuschman, CEO and founder of RSI. “We are ecstatic to be able to integrate our platform to further increase their clients’ value by increasing practice efficiency and scale in regards to patient engagement activities.”

The integration will enable Azalea’s clients to drive practice growth by:

• Tracking marketing revenue/ROI and key performance indicators associated with lead conversion, patient scheduling, and acquisition/retention.
• Maintaining 360-degree real-time patient engagement from appointment reminders and surveys to review generation and online reputation management.
• Creating fully automated, practice-specific patient lifecycle retention marketing based on predetermined patient interaction and practice goals.
• Improving patient access to medical care through automated digital scheduling with real-time access to the practice and provider of choice. RSI’s solution eliminates double entry, reduces unnecessary time on the front desk, and provides an unparalleled patient experience.
• Utilizing HIPAA-compliant two-way texting with patients.
• Tracking key performance indicators associated with website traffic, search engine rankings and their impact on patient acquisition.

“Patient engagement insights are becoming more crucial for ambulatory practices looking to grow their patient base,” said Rian Faircloth, Director of Business Development. “With our strategic RSI integration, Azalea customers can boost patient satisfaction through the use of comprehensive data and visibility.”

By having the opportunity to manage their entire patient acquisition and retention process through one integrated platform, Azalea customers can increase their ROI, scale their businesses, and reduce workload, vendor costs, and touchpoints.

RSI software supports more than 30 medical practice management systems.

Through this integration, NextGen practices across the country will be able to acquire, engage, and retain patients based on return on investment and practice efficiency through one platform.

RSI (RSI), the leading patient acquisition, engagement, and retention software platform for medical practices is proud to establish a new partnership with NextGen Healthcare Inc. NextGen’s EHR and PM solutions are empowering the transformation of ambulatory care across medical practices. This partnership adds to RSI’s growing list of dual synchronization partners, which include Nextech, DrChrono, Symplast and Azalea, along with 25 other integrated practice management systems. The partnership will equip NextGen Healthcare practices with the only all-in-one solution for modern patient acquisition, engagement, and retention lowering software costs, touchpoints, and practice workload, while increasing practice revenue and efficiency.

“NextGen’s EHR and PM software are industry leaders in providing practices with efficiency and scale for patient management inside the practice,” said Jason Tuschman, CEO and Founder of RSI. “RSI’s integrated partnership will now allow NextGen practices to have that same efficiency and scale with acquiring and retaining patients when they’re outside of the practice.”

The integration will allow NextGen practices to:

• Track marketing ROI and key performance indicators associated with lead conversion, patient scheduling, and acquisition/retention, driving practice growth
• Create front office efficiency and higher lead conversion rates with state-of-the-art lead management automation, conversion, and patient communication tools
• Supply practices with online appointment scheduling, reducing front desk workload and improving patient engagement
• Maintain 360-degree real-time patient engagement from appointment reminders and surveys to review generation and online reputation management
• Provide fully automated 1:1 patient retention marketing based on predetermined patient interaction, reducing practice workload and driving scale
• Manage website performance based on patient acquisition and key analytics associated with source traffic, rankings, etc.

As the financial factors and competition associated with running a medical practice continue to strangle doctors across the country, RSI’s integrated platform simplifies acquisition, engagement, and retention in a complex digital consumer world. NextGen practices can now have the most efficient practice management solutions for all patient engagement inside and outside of the practice.

Through this integration, aesthetic practices across the country will have the opportunity to acquire, engage, and retain patients based on return on investment through one platform.

RSI (RSI), a return on investment (ROI) driven patient acquisition and retention software platform supporting more than 30 medical practice management systems, has partnered with Symplast, the No. 1 mobile EHR/practice management system for plastic surgeons that delivers a HIPAA-secure cloud platform to more than 3,500 aesthetic users across the U.S. This partnership will give Symplast clients fully synchronized access to RSI’s patient acquisition, engagement, and retention software.

“Symplast has solved a difficult problem for aesthetic practices by creating a mobile-based PM platform for the fast-paced and dynamic aesthetic practice,” said Jason Tuschman, CEO and founder of RSI. “We appreciate the effort to solve such a problem, given our history, and look forward to allowing our mutual practices to be smarter and faster with respect to ROI-driven patient acquisition and management.”

“This is more than just a simple software integration; Symplast is excited to partner with RSI,” said Symplast CEO/CTO Facundo Formica. “Their robust ROI software delivers a tremendous need to our Symplast users regarding lead generation, analysis and full transparency between the very beginning of the patient journey throughout their entire lifecycle. This new integration reinforces the role that Symplast plays in aesthetic practices, serving as the data hub from which other ancillary, specialized softwares can seamlessly talk to in order to optimize a practice.

The integration will allow Symplast clients to:

• Track marketing revenue/ROI and key performance indicators associated with lead conversion, patient scheduling, and acquisition/retention, driving practice growth
• Maintain 360-degree real-time patient engagement from appointment reminders and surveys to review generation and online reputation management
• Create fully automated practice-specific patient lifecycle retention marketing based on predetermined patient interaction and practice goals, driving practice growth
• Supply consumers with online appointment scheduling, reducing front desk workload and improving patient engagement
• Track key performance indicators associated with website traffic and search engine rankings
• Utilize HIPAA-compliant two-way texting with patients

Through RSI’s integration, Symplast customers will be able to manage the entire patient acquisition and retention process by return on investment while increasing practice scale and decreasing workload and vendor costs/touchpoints.

RSI presents two more plastic surgery practices with its Excellence in Patient Engagement & Practice Management Award. The requirements to achieve this prestigious award are more than four years of 90 percent or greater in patient satisfaction survey scores and more than $1 million in new patient revenue from online marketing.

Jupiter, FL, March 28, 2018 – RSI announced the most recent recipients of the Excellence in Patient Engagement & Practice Management Award—The Body Sculpting Center of Scottsdale, Arizona and Plastic & Cosmetic Surgery Center of Dallas, Texas.

Jason Tuschman, the CEO and Founder of RSI, expresses his elation, “We are very excited for these practices’ achievements; they have proven themselves to be industry leaders! Elective healthcare is an extremely competitive industry, but these practices put their patients’ interests first—constantly exceeding their patients’ expectations—creating great success for their practices!”

“Our team has always strived to provide the best experience possible for our patients. From the scheduling of their initial appointments to post-treatment, our practice is dedicated to making sure the patient is satisfied. Working with RSI has helped us to not only acquire more new patients but to also retain and measure the satisfaction of our patients,” stated Dr. Ethan Philpott of The Body Sculpting Center.

“Our goal is to provide plastic surgery services in a professional, caring, and personal environment, and working with RSI has allowed us to successfully achieve this goal. Being able to measure our marketing return on investment and other key practice performance metrics with RSI’s automated platform has allowed our team to be able to fully focus on our patients’ needs and wants,” commented Dr. Robert Wilcox of Plastic & Cosmetic Surgery Center of Texas.

RSI’s medical marketing platform was built with elective healthcare practices in mind. The company’s technology allows for automated plastic surgery marketing and reporting that assists in relieving many of the day-to-day responsibilities of a practice’s staff, so that they can focus on the patient experience. Patient engagement and satisfaction is the top priority in the competitive elective healthcare market, and RSI’s automated surveys help practices to measure this in order to maintain a high standard.

About The Body Sculpting Center
Located in Scottsdale, Arizona, The Body Sculpting Center is a fully accredited cosmetic and plastic surgery facility that has been in practice for over 27 years. The board-certified plastic surgeons of The Body Sculpting Center specialize in everything from breast augmentation to tummy tucks. To learn more about the procedures and services offered by the practice, visit the website: http://www.bodynew.com.

About Plastic & Cosmetic Surgery Center of Texas
The board-certified plastic surgeons of Plastic & Cosmetic Surgery Center of Texas, Robert D. Wilcox, M.D. and J. Michael Morrissey, M.D, are dedicated to providing their patients with affordable, personalized care. Located in Plano, Texas, the practice offers a wide range of cosmetic procedures and treatments, plus reconstructive hand surgery. To learn more, visit: http://www.drwilcox.com.

RSI (RSI) surpasses more than $150 million in patient revenue generated for its aesthetic medical client base. Through its integrated marketing and patient acquisition platform, this industry benchmark has been generated from over 200,000 new patient consultations in the last 7 years.
Jupiter, FL, April 19, 2018 – The end of 2017 exceeded RSI’s client expectations as its platform helped the company reach a goal of $150 million in new patient fees and over 200,000 patient appointments for its client base. Through its proprietary platform of integrated practice management data, marketing analytics, marketing automation, and professional services, RSI continues to lead the industry of aesthetic patient acquisition and retention. Plastic surgeon marketing, dermatologist marketing, orthodontist marketing, and ophthalmology marketing has never been so effective.
“We are proud of our clients, team, and technology for the ability to set another industry benchmark for marketing and patient acquisition performance. RSI continues to set the standard for moving beyond the realm of impressions and clicks and assisting clients to manage their practices by patient acquisition, retention, and overall return on investment.” stated Chief Executive Officer and Founder, Jason Tuschman.
RSI’s proprietary technology is currently capable of data-syncing with over 20 practice management systems, both cloud and server-based. Data syncing with a medical practice’s EMR/EHR enables RSI to track the revenue and ROI generated from the practice’s marketing against the management of their new patient leads all the way through to appointment and acquisition. This allows RSI clients to optimize both their marketing and the patient acquisition process by return-on-investment. Aesthetic practices face millions of dollars in lost profits over their existence without the patient acquisition systems and analytics RSI provides.
The company’s platform includes ROI tracking and reporting by marketing channel and physician, a full CRM, plus automated marketing and targeted patient retention capabilities. RSI’s professional services also support all of a client’s marketing needs while at the same time being able to provide dedicated call center services for private-labeled patient lead management and scheduling. These services significantly reduce practice staff workload and increase scale.

RSI (RSI), the nation’s leading patient acquisition company for plastic surgery, dermatology, orthodontic and ophthalmology practices, generates and optimizes patient acquisition and retention through proprietary ROI-tracking software. RSI is the only marketing automation platform monitoring and enhancing practice return-on-investment through its proprietary data synchronization across 20 practice management systems.

Aesthetic and elective healthcare medical practices risk millions of dollars in lost profits without the patient acquisition and retention data and systems that RSI provides. Synchronizing its analytics and automation platform with its clients’ practice management systems enables RSI to track the revenue and ROI generated from the practice’s marketing and patient acquisition activities.

“RSI is the only marketing and patient acquisition platform in the industry actually providing real time return-on-investment analytics for its clients. Many marketing firms propose to monitor practice ROI and revenue but in reality never acquire the actual data for the client due to a lack of the necessary technology. This lack of technology leads to significant lost profits for associated practices with these firms due to lack of understanding of the actual patient acquisition process. If you’re not measuring revenue and ROI associated with your marketing and patient acquisition, you’re leaving money on the table!” stated CEO and Founder, Jason Tuschman.

Once a practice’s PMS is synced with RSI’s platform, it allows the practice to automate their marketing efforts as well as measure their marketing and patient acquisition ROI. All key performance indicators associated with the practice’s entire patient acquisition process are easily understood so that optimization of the entire process can occur.

RSI, known for its patient acquisition platform generating over $100 million in new patient revenue and more than 100,000 new patient consultations, becomes a Valued Industry Partner of the Florida Society of Plastic Surgeons, the largest state society in the southeast.

Jupiter, FL, November 17, 2017 – RSI (RSI), a profit data-driven elective healthcare marketing agency, is now a Valued Industry Partner (VIP) of the Florida Society of Plastic Surgeons (FSPS). The new partnership officially establishes RSI as a preferred marketing vendor of the society and its members.

The FSPS was established in 1956 and is the largest state society in the southeast. As part of its continuing efforts to educate its members on the most advanced technology and services available for patient acquisition, the FSPS selected RSI for its VIP program. The society boasts more than 200 board-certified plastic surgeons located in the state of Florida.

RSI and the FSPS began working together in early 2016 with the creation of the directory’s website. RSI designed, built and optimized the website for the FSPS, allowing for ease of use and prominent placing of members’ profiles.

RSI offers the only profit and data-driven patient acquisition system available for the elective healthcare industry. Due to RSI’s integration with more than 20 practice management systems, practices working with RSI are able to track their return on investment by marketing channel, as well as optimize lead management and patient scheduling. Practices are also supported by best-in-class marketing and patient scheduling call center services.

Planning to open a new orthodontics practice? Expanding your plastic surgery practice to include cosmetic dermatology? Toying with the idea of selling your ophthalmology practice to a new physician and retiring?

Regardless of the reason, choosing the right website domain is paramount. Your practice’s website should be one of your top marketing priorities in regards to new patient acquisition. Whether you are a brand new practice or an established practice, consider the following tips when selecting your website’s domain name.

1.  Choose a domain that reflects your practice’s brand.

In branding a new business or trying to keep an existing brand consistent, it’s imperative that your website’s domain name be aligned with your brand. Remember, your domain name will be the first thing potential patients see when they visit your website. Similarly, your website’s domain will be showcased on all of your marketing efforts (think business cards, print ads, email campaigns and billboards). If your website’s domain doesn’t coincide with your brand, the disconnect will be evident and likely have a negative impact on your brand consistency.

2.  Keep your domain name short.

If you want people to remember it, keep it short. Be clear, concise and obvious.

3.  Use keywords in your website domain (but don’t overdo it).

Utilizing relevant keywords in your website domain is beneficial, as long as it is not over the top. You don’t want to stuff multiple keywords into your domain name, because it appears forced and therefore unnatural to search engines From an SEO perspective, it can actually have a negative impact on your rankings.

4.  Consider the long-term goals for your practice.

Domain authority is a score of the strength of the domain name; this score is one of the many factors taken into account in search rankings for a website. As the longevity of a website domain increases, so does the domain authority of that website, typically. The word “typically” is used here because there are other factors affecting the domain authority of a website (i.e. referring backlinks). Since the domain authority of a website affects its rankings, it is important for a practice to continually strive to increase its domain authority. Hence, changing your website’s 5-year-old domain (with a domain authority of “25”) to a brand new website domain (with a domain authority of “1”) could potentially cause a significant drop in the website’s rankings.Basically, if there is a chance you may want to rebrand your practice in the  future, add more physicians or services, or if you want to be able to sell the practice when you’re ready to retire, you should take these potential adaptations into consideration when choosing a domain name. Having a domain name with your physician’s name in it will make it difficult to pass on the practice down the line.

5.  Consult with an expert.

If you’re unsure of how to choose the proper domain name for your practice’s website, consulting with industry experts may be your best option. Your practice’s website will be one of the top three revenue drivers for your elective healthcare practice, and your domain name will be the first thing consumers see when they find your website. Do your research and consider enlisting the help of an experienced digital marketing agency.

The American Academy of Facial Plastic and Reconstructive Surgery (AAFPRS) provides a mentor program for new graduate fellows with the help of select sponsors, such as RSI.

United States (October 5, 2017) – With the goal of further educating and advancing new graduate fellows in the facial plastic surgery field, the AAFPRS created the Mentor 4 Success program. The AAFPRS,a National Medical Specialty Society of the American Medical Association (AMA), is comprised of over 2,500 facial plastic and reconstructive surgeons across the globe.

The AAFPRS Mentor 4 Success program commenced last year in 2016 — pairing new graduate fellows with senior mentors for a year. The focus of the program is to educate residents, fellows and new doctors in areas related to the challenges in practice management.

RSI is a proud sponsor of the AAFPRS Mentor 4 Success Program. The elective healthcare marketing company specializes in patient acquisition and retention, lead conversion, search engine optimization and technology for tracking and reporting return-on-investment.

Dr. Theda Kontis, Secretary-Elect of the AAFPRS and Director of Mentor 4 Success, commented, “We initiated the Mentor 4 Success program last year, and it was met with enthusiasm from those who participated. Unlike the relationship that many of the mentees had with their fellowship directors, this relationship is more focused on career-building, academic or private practice issues, advancement opportunities in the AAFPRS, and even personal and professional issues. The mentees and mentors felt it was a win-win experience for all involved. We see this as a yearly program to support our younger members as they begin their careers. We could not have held this program without the support of RSI.”

Similar to every industry, the plastic and cosmetic surgery industry experiences an ebb and flow each year. Practices typically see their “ebb” or decline in new patient acquisition and overall revenue in the third and fourth quarters.

Google Trends is used as a reference point for the average search volume in a given market and industry. The Google tool illustrates a decrease in search volume, correlating to the decline in patient volume and revenue that most plastic surgery practices experience from July through December each year.

Figure 1: Cosmetic Surgery Marketing Trends

Figure 1 represents the average search volume for cosmetic surgery-related terms in the United States—from January 2012 through December 2016. Note the start of the recurring downward trend each year in July; the market experiences a continuous decrease in the search interest through December each year.*

The seasonal pattern, displayed in Figure 1, is evident in the lack of revenue generated during these months. There is a significant drop in the amount of high profit-margin, invasive procedures being purchased at this time. Consequently, plastic surgery practices experience an imbalance in cash flow and begin to scramble to execute last-minute marketing initiatives.

Having a plan in place for the seasonal downtime is key. There are multiple ways to increase plastic and cosmetic surgery revenue during this time, but our objective data has shown that events are one of the best methods of boosting practice revenue.

Plastic Surgery Promotion & Event Ideas

Events are a great way to attract new patients and to retain existing ones. They help to enlighten your patients about you, your practice and your brand. Events also help to provide prospective patients with information on the invasive and non-invasive procedures your practice offers. Plastic surgery practices should consider running quarterly events, especially during Q3 and Q4.

Hosting events is a proven method for increasing revenue and maximizing profits for your plastic surgery practice. Offering cosmetic surgery promotions at these events will drive more revenue to the practice to help balance the cash flow during slow times. But in order to drive more sales and revenue during the downtime, you must have a pre-planned and integrated marketing strategy.

Deciding to host an event only two weeks before the day of the event will not benefit the practice. This leaves your staff little to no time to properly plan and execute the most effective marketing strategy for the event. Your staff will not have time to prepare for, promote or execute the event successfully, and your patients and their friends will be less inclined to attend.

Planning the event ahead of time will allow you the opportunity to fully promote the event and garner the most attendees. Similarly, having an integrated marketing approach will allow you to advertise your event via the website, the office, email and social media. This will maximize your potential reach and help you to obtain more attendees, increasing the revenue you will make from the event.

Download our Event Planning Infographic here!

*There are two abnormal spikes in search volume during this timeframe; they are anomalies because they are caused by random occurrences in the media (i.e. Joan Rivers’ death in September 2014).