As always, you should always be creating engaging, quality content. As the practice owner, you should be encouraging your team to create engaging and authentic content. An advertising agency cannot do that for you. As time passes, you want to increase the amount of content that you have. This increase will create leads. While creating leads may take time, it will drive revenue.
The problem with agencies is that they create a template and it may look pretty, but there is no organic quality to it. The lack of organic quality leaves viewers numb and senseless to the posts and ads that they see. Each time they see a repetitive ad, they don’t bother to read it because it is the same template as before.
If there is no way for consumers to engage with your posts, they may unfollow you or unlike your page. This leads to lost opportunity and it will cost you money because you are paying an agency for templated ads, but you are not getting any ROI on them.
The best way to combat the lack of engagement and the high numbers of unfollows that may occur from agency based ads is to create your own social media posts. Owning your social media creates organic content that viewers can engage with. This engagement will lead to revenue and a better practice.
