Consider Manual Labor Hours
If you choose to have your front desk staff manually perform patient retention activities, you’ll need to understand the number of hours it takes them each month to manually call about appointment reminders, search the database to do patient recalls, and perform additional database searches for up-sale opportunities to grow your elective healthcare business.
Take those hours and multiply that by the hourly rate your front desk staff is paid. That will be the cost of what it will take to perform patient retention manually. With this simple equation, it’s easy to see how this can quickly add up.
Understand the Value of Automation
In contrast, patient retention automation software will cost anywhere from $300 to $400 a month, depending on the service you choose. This flat rate takes the burden of patient retention work off the shoulders of your front desk staff, freeing them up to improve patient engagement in the office.
The value of this is both exponential and long-lasting, as better patient engagement will increase your bottom line over the long term. Keeping in mind the cost of doing this process manually makes it clear just how affordable and beneficial patient retention software is.
Prioritize Patient Engagement
Ultimately, you and your team should focus on patient engagement above all else. There is no reason to waste your staff’s time on administrative patient retention work when they could be focusing on the face-to-face experience that will more dramatically impact your practice’s success.
If you have been unsure of whether or not to make this investment, let this information sway you in the direction of greater profits and streamlined administrative tasks. This simple change will allow you to increase revenue by millions of dollars over the lifetime of your business.
